Selling the invisible : a field guide to modern marketing

Beckwith, Harry

Selling the invisible : a field guide to modern marketing by Harry Beckwith - New York: Warner Books, Inc. 1997 - xx., 252p. 20 cm x 13 cm

0446520942


American express
anchors
boat shoes
getting started
marketing
monogram your shirts not company
more you say less people hear
overpriced jewelry
planning
quick fixes
research
service industries
surveying
ugly cats
warts

658.8 / BEC
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