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Cases in advertising and communications management in India

Sengupta, Subroto

Cases in advertising and communications management in India - Ahmedabad: IIM 1976 - xx, 80p. 27 cm x 21 cm

Subjects--Topical Terms:
advertising
appraisal
brand positioning
case studies
consumer promotion
creativity
judgement
media planning
opportunity
purchase proposition
social marketing

Dewey Class. No.: 659.10722 / SEN

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