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Specialty advertising : new dimensions in creative marketing

Herpel, George L.

Specialty advertising : new dimensions in creative marketing by George L. Herpel and Steve Slack - Texas: Irwing 1983 - xv, 188p. 24 cm x 16 cm

Subjects--Topical Terms:
behavioural patterns
evaluation
functions
image developing
industry structure
marketing
motivating dealers
promotion
specialty advertising
support systems

Dewey Class. No.: 659.104 / HER

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