Production and creativity in advertising
Evans, Robin B.
Production and creativity in advertising by Robin B Evans - Allahabad: Wheeler Publising 1992 - xiv, 223p., ref., glos., bib., ind. 24 x 18 cm
8185614601
advertising theory
anatomy of persuasion
commercial
creativity in print advertising
nature of advertising
post-production
pre-production development
printing process
production
reproducing pictures
tv ad
type world
understanding film tapes
659.1 / EVA
Production and creativity in advertising by Robin B Evans - Allahabad: Wheeler Publising 1992 - xiv, 223p., ref., glos., bib., ind. 24 x 18 cm
8185614601
advertising theory
anatomy of persuasion
commercial
creativity in print advertising
nature of advertising
post-production
pre-production development
printing process
production
reproducing pictures
tv ad
type world
understanding film tapes
659.1 / EVA