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Tested advertising methods

Caples, John

Tested advertising methods by John Caples and Revised By Fred E. Hahn - 5th ed., rev - New York: Prentice-Hall International, Inc. 1997 - xxvi, 278p., ind. 23 cm x 16 cm

ISBN: 013244609X

Subjects--Topical Terms:
advertising copy
advertising strategy
brain teasers
direct mail
headlines
mass-market audience
mehtods of writing
problems in copywritings
selling power
small ads
tested advertising versus untested advertising
ways to test your advertising
writing copy

Dewey Class. No.: 659.132 / CAP

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