Under the radar : talking today's cynical consumer
Bond, Jonathan
Under the radar : talking today's cynical consumer by Jonathan Bond and Richard Krishenbaum - New York: John Wiley and Sons, Ltd. 1998 - xxiii, 226p., ind. 23 cm x 16 cm
0471174696
advertising agencies
advertising campaigns
brand planning
creative work
developing creative department
new consumer
rules
United States
using media
word of mouth
659.10973 / BON
Under the radar : talking today's cynical consumer by Jonathan Bond and Richard Krishenbaum - New York: John Wiley and Sons, Ltd. 1998 - xxiii, 226p., ind. 23 cm x 16 cm
0471174696
advertising agencies
advertising campaigns
brand planning
creative work
developing creative department
new consumer
rules
United States
using media
word of mouth
659.10973 / BON