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Marketing in manageable bites for busy managers and overwork students

Meldrum, Mike

Marketing in manageable bites for busy managers and overwork students by Mike Meldrum and Malcolm McDonald - London: McMillan Press Ltd. 1995 - xii, 294p. 23 cm x 16 cm

ISBN: 0333764439

Subjects--Topical Terms:
competitors
control
different marketing
markets
planning
positioning
product management
relationships
understanding basics marketing

Dewey Class. No.: 658.8 / MEL

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