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Being direct : making advertising pay

Wunderman, Lester

Being direct : making advertising pay by Lester Wunderman - 1st ed. - New York: Random House, Inc. 1996 - xxiv, 305p., ind. 24 cm x 16 cm

ISBN: 0394540638

Subjects--Topical Terms:
advertising agency
all began
American express card
choices
dialogue marketing
direct marketing media
discover new medium
invent best seller
magic ingredient
power of clubs
time flies

Dewey Class. No.: 658.84 / WUN

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