The 100 best tv commercials and why they worked

Kanner, Bernice

The 100 best tv commercials and why they worked by Bernice Kanner - 1st ed. - New York: Times Books 1999 - xvii, 253p., ind. 26 cm x 21 cm

0812929950


animal magnetism
baby
blockbusters
case studies
characters
comparatively speaking
dreamscapes
hard sell
kanner's picks
killer comedy
less is more
lip service
love is on air
music sound
show
soft touch
television advertising
tell

659.143 / KAN
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