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Selling dreams : how to make any product irresistible

Longinotti-Buitoni, Gian Luigi

Selling dreams : how to make any product irresistible by Gian Luigi Longinotti-Buitoni with Kip Longinotti-Buitoni - New York: Simon and Schuster 1999 - 335p., bib., ind. 24 cm x 16 cm

ISBN: 0684850792

Subjects--Topical Terms:
customers dreams
dream makers
dreamketing
financing creativity
marketing
redefining excellence
selling
selling dream
shaping of dreams

Dewey Class. No.: 658.85 / LON

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