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Marketing best practices

Czinkota, Michael R.

Marketing best practices by Michael R. Czinkota, Peter R. Dickson and Patrick Dunne [et al...] - Fort Worth: Harcourt College Publication 2000 - xxvii, 658p., app., glos., ind. 28 cm x 22 cm

ISBN: 0030211093

Subjects--Topical Terms:
consumer behaviour
integrated marketing communications
internet marketing
market segmentation
marketing
marketing channels
marketing environment
marketing research
personal selling
pricing
product
retailing
services
social responsibility
understanding market

Dewey Class. No.: 658.8 / CZI

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