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Positioning : the battle for your mind

Ries, Al

Positioning : the battle for your mind by Al Ries and Jack Trout - New York: McGraw Hill, Inc. 2001 - ix, 213p., ind. 21 cm x 14 cm

ISBN: 0071373586

Subjects--Topical Terms:
advertising
bank
leader
positioning
product
service
trap

Dewey Class. No.: 659.1 / RIE

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