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Branding concepts and process

Pati, Debashis

Branding concepts and process by Debashis Pati - New Delhi: Macmillan India Ltd. 2002 - xi, 212p., app. 22 cm x 14 cm

ISBN: 0333 93715 5

Subjects--Topical Terms:
associations
branding
equity
health
image
legal perspective
name
symbol

Dewey Class. No.: 658.827 / PAT

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