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Emotional branding : how successful brands gain the irrational edge

Travis, Daryl

Emotional branding : how successful brands gain the irrational edge by Daryl Travis and with help from Harry - California: Prima Publishinge 2000 - xii, 306p., app., ref., ind. 24 cm x 16 cm

ISBN: 076152911X

Subjects--Topical Terms:
brand building
branding
business name

Dewey Class. No.: 658.827 / TRA

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