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How to catch the big idea : the strategies of the top-creatives

Langwost, Ralf

How to catch the big idea : the strategies of the top-creatives by Ralf Langwost - Erlangen: Kommunikations Agentur 2004 - 294p., ind 23 cm x 23 cm

ISBN: 3895182386

Subjects--Topical Terms:
added value power
client
client brief
company vision
creative brief
information
management principles
strategy
success factors

Dewey Class. No.: 659.132 / LAN

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