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International marketing communications

Griffin, Tom

International marketing communications by Tom Griffin - New Delhi: Har-Anand Publications 1994 - 176p. 22 cm x 14 cm

ISBN: 0750605529

Subjects--Topical Terms:
advertising media planning
cinema
communication in export marketing
conventional mass
current trends
international marketing communication
mail media
marketing communication
packaging
public relation
radio
sales promotion
television

Dewey Class. No.: 659.1 / GRI

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