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What's the big idea ?

Lois, George

What's the big idea ? by George Lois with Bill Pitts - Middlesex: Penguin Books Ltd. 1993 - 288p., ind. 24 cm x 15 cm

ISBN: 0452269385

Subjects--Topical Terms:
advertising
be careful
celebrities
create big idea
creative approch research
ego problem
execute big idea
marketing
minority opinion
nourish big idea
political advertising
positioning
propaganda
reluctant clients
seemingly outrageous
sex in advertising
simplify marketing
slogan
small budget

Dewey Class. No.: 659.1 / LOI

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