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The making of modern advertising

Pope, Daniel

The making of modern advertising by Daniel Pope - New York: Basic Books, Inc. 1983 - x, 340p., notes, ind. 21 cm x 14 cm

ISBN: 0465043259

Subjects--Topical Terms:
advertising's effects on industry
age of advertising
agencies of persuation
ethics of persuation
industry's demand for advertising
message of persuation

Dewey Class. No.: 659 / POP

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