An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium

Ingram, Andrew

An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium by Andrew Ingram and Mark Barber - New Jersey: John Wiley and Sons Inc. 2005 - xvi, 216p., app., ref., ind 23 cm x 15 cm

0470012927


brand thinking
capital
effects
Great Britain
history
LBC
medium
new media
radio advertising
radio broadcasting
radio power
radio station

659.14209421 / ING
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