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The brand innovation manifesto : how to build brands, redefine markets and defy conventions

Grant, John

The brand innovation manifesto : how to build brands, redefine markets and defy conventions by John Grant - West Sussex: John Wiley and Sons Ltd. 2006 - xvii, 310p., ref., ind. 23 cm x 16 cm

ISBN: 0470027517

Subjects--Topical Terms:
brand creation and brand communication
brand name products
brand theory revisited
branding
consumer behaviour
economic aspect
hybrid vigour
lifestyle
marketing
protestant vs Catholic
psychology aspect
social aspect
strategic culture ideas
typology

Dewey Class. No.: 658.827 / GRA

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