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The new products workshop : hands on tools for developing winners

Feig, Barry

The new products workshop : hands on tools for developing winners by Barry Feig - New York: McGraw Hill Inc. 1993 - xi, 241p., ind. 24 cm x 16 cm

ISBN: 0070203512

Subjects--Topical Terms:
art of positioning
distribution
launching
market research
new product development
new products
pricing strategy
selling
stalking

Dewey Class. No.: 658.575 / FEI

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