Alliance brand : fulfilling the promise of partnering

Darby, Mark

Alliance brand : fulfilling the promise of partnering by Mark Darby - West Sussex: John Wiley and Sons Ltd. 2006 - xxxii, 376p., app., ref., ind. 24 cm x 16 cm

0470032189


alliances to creative value
attractiveness of assets
brand
clarity on core competences
effective strategy choice
strategic alliances
winning with alliances

658.044 / DAR
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