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The 360 degree brand in Asia : creating more effective marketing communications

Blair, Mark

The 360 degree brand in Asia : creating more effective marketing communications by Mark Blair, Richard Armstrong and Mike Murphy - Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003 - xvi, 215p., ind. 24 cm x 16 cm

ISBN: 0470820578

Subjects--Topical Terms:
brand
brand challenge
brand idea
brand involvement
brand loyalty
case study
collaborative partnerships
communication in marketing
creating interplay
due diligence
integration redefined
new brand environment

Dewey Class. No.: 658.827095 / BLA

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