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Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows

Siskind, Barry

Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows by Barry Siskind - Ontario: John Wiley and Sons Canada Ltd. 2005 - xiv, 301p., ind. 23 cm x 15 cm

ISBN: 0470834692

Subjects--Topical Terms:
breaking the ice
budgeting and financial management
create your three dimensional marketing experience
disengaging
enhancements
exibiting objectives
gathering information
marketing
pre show briefing
pre show promotion
right event
trade shows

Dewey Class. No.: 659.152 / SIS

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