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New consumer marketing : managing a living demand system

Baker, Susan

New consumer marketing : managing a living demand system by Susan Baker - 5th ed. - West Sussex: John Wiley and Sons Ltd. 2003 - xii, 204p., notes, ref., ind. 24 cm x 16 cm

ISBN: 0470844825

Subjects--Topical Terms:
brand owners and retailers
consumer
consumer marketing
creation
delivery
demand system management
earthquake
marketing
value definition

Dewey Class. No.: 658.8 / BAK

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