Brand manners : how to create the self-confident organisation to live the brand

Pringle, Hamish

Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon - Chichester: John Wiley and Sons Ltd. 2003 - xix, 314p., bib., ind. 23 cm x 15 cm

0470856106


brand
brand problems
brand promise
brand values
case study
consumerism
corporate distance
corporation
customers

658.827 / PRI
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