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The seven myths of customer management : how to be customer-driven without being customer-led

Abram, John

The seven myths of customer management : how to be customer-driven without being customer-led by John Abram and Paul Hawkes - West Sussex: John Wiley and Sons Ltd. 2003 - xiv, 221p., ind. 24 cm x 16 cm

ISBN: 047085880X

Subjects--Topical Terms:
aligning product strategy
customer attitude
customer leadership
customer relations
management

Dewey Class. No.: 658.812 / ABR

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