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The business of brands

Miller, Jon

The business of brands by Jon Miller and David Muir - New Jersey: John Wiley and Sons Inc. 2004 - xvi, 270p., ind. 24 cm x 16 cm

ISBN: 0470862599

Subjects--Topical Terms:
biographies
brand name products
brand strategy
brand value
brands and business
challenge
launch
lower price elasticity
management
market share
marketing
planning
re brand
value added

Dewey Class. No.: 658.827 / MIL

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