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Market entry strategies : Internationalization theories, concepts and cases

Glowik, Mario

Market entry strategies : Internationalization theories, concepts and cases - 3rd ed - Berlin / Boston De Gruyter Oldenbourg 2020 - viii, 171p. ind. 28 cm x 21 cm

ISBN: 978-3-11-065067-9

Subjects--Topical Terms: --international business enterprises--Asia--case studies--household electronics industry--industrial organization

Dewey Class. No.: 338.888 / GLO

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