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Brand wars : combat strategies for Indian brands

Gupte, Rajiv

Brand wars : combat strategies for Indian brands - New Delhi Sage Publishing 2021 - xix, 262p. 22 cm x 14 cm

ISBN: 978-93-5479-066-9

Subjects--Topical Terms: --branding--marketing

Dewey Class. No.: 658.827 / GUP

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