Marketing communications and brand development in emerging economies volume 1 : contemporary and future perspectives
Adeola, Ogechi (ed.)
Marketing communications and brand development in emerging economies volume 1 : contemporary and future perspectives - Cham Palgrave MacMillan 2022 - xxv 311p. ind, 22 cm x 15 cm - Palgrave studies of marketing in emerging economies .
978-3-030-88677-6
--marketing--emerging markets and globalization
658.827 / MAR
Marketing communications and brand development in emerging economies volume 1 : contemporary and future perspectives - Cham Palgrave MacMillan 2022 - xxv 311p. ind, 22 cm x 15 cm - Palgrave studies of marketing in emerging economies .
978-3-030-88677-6
--marketing--emerging markets and globalization
658.827 / MAR