Master minding the store : advertising, sales promotion and the new marketing reality
Ziccardi, Donald
Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin - New York: John Wiley and Sons, Inc. 1997 - xxii, 310p., ref., ind. 23 cm x 16 cm
0471139106
advertising
budgeting
consumer competitior
creating developing brand image
creative
creative adaptation for the media
game plan
marketing
marketing plan
measuring results
media planning
personal selling
point of purchase
positioning company
public relations
reatil trade
sales promotion
timetables
658.87 / ZIC
Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin - New York: John Wiley and Sons, Inc. 1997 - xxii, 310p., ref., ind. 23 cm x 16 cm
0471139106
advertising
budgeting
consumer competitior
creating developing brand image
creative
creative adaptation for the media
game plan
marketing
marketing plan
measuring results
media planning
personal selling
point of purchase
positioning company
public relations
reatil trade
sales promotion
timetables
658.87 / ZIC