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Truth, lies, and advertising: the art of account planning

Steel, Jon

Truth, lies, and advertising: the art of account planning by Jon Steel - New York: John Wiley and Sons, Inc. 1998 - xix, 298p., bib., ind. 24 cm x 16 cm

ISBN: 0471189626

Subjects--Topical Terms:
account planning
advertising agencies
advertising campaigns
consumers
creative ideas
research
United States

Dewey Class. No.: 659.111 / STE

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