I'D like the world to buy a coke : the life and leadership of Roberto Goizueta

Greising, David

I'D like the world to buy a coke : the life and leadership of Roberto Goizueta by David Greising - New York: John Wiley and Sons, Inc. 1998 - xviii, 334p., notes, ind. 24 cm x 16 cm

0471194085


brand machine
Castrol
changing the script
Coca Cola company
Coca colonization
Coke
Cuba
games Roberto played
heaven
soft drink indusry
spanish inquisition

338.766362092 / GRE
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