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Customer experience management : a revolutionary approach to connecting with your customers

Schmitt, Bernd H.

Customer experience management : a revolutionary approach to connecting with your customers by Bernd H. Schmitt - New Jercy: John Wiley and sons, Inc. 2003 - xiv, 242p., note, ind. 24 cm x 16 cm

ISBN: 0471237744

Subjects--Topical Terms:
brand experience
customer experience management
customer interface
experiential platform
experiential world of the customer
innovation
overview of CEM frame work
taking the customer seriously

Dewey Class. No.: 658.812 / SCH

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