A branded world : adventures in public relations and the creation of superbrands
Levine, Michael
A branded world : adventures in public relations and the creation of superbrands by Michael Levine - New Jersey: John wiley and Sons, Inc. 2003 - xi, 260p., ind. 24 cm x 16 cm
0471263664
advertising branding
brand expansion
brand leaders
brand loyalty and customer satisfaction
brand maintenance
branding
celebrity brand
powerful launch
public relation
658.827 / LEV
A branded world : adventures in public relations and the creation of superbrands by Michael Levine - New Jersey: John wiley and Sons, Inc. 2003 - xi, 260p., ind. 24 cm x 16 cm
0471263664
advertising branding
brand expansion
brand leaders
brand loyalty and customer satisfaction
brand maintenance
branding
celebrity brand
powerful launch
public relation
658.827 / LEV