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Counterfeiting exposed : protecting your brand and customers

Hopkins, David M.

Counterfeiting exposed : protecting your brand and customers by David M. Hopkins, Lewis T. Kontnik and Mark T. Turnage - New Jersey: John Wiley and Sons, Inc. 2003 - xvi, 320p., notes., ind. 23 cm x 16 cm

ISBN: 0471269905

Subjects--Topical Terms:
brand value
consumer protection
copyright and digital products
counterfeits and counterfeiting
creating and protecting brands
customer
economic consequences
forgery
legal remedies
luxury goods
pharmaceuticals
prevention
product counterfeiting
replacement parts and consumables
social consequences

Dewey Class. No.: 658.473 / HOP

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