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Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew

Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe - New Jarsy: John Wiley and Sons Inc. 2003 - x, 246p., app., notes, ind. 24 cm x 16 cm

ISBN: 0471309540

Subjects--Topical Terms:
advertising agency
agency architecture
creative department
IDEO difference
integrating and refocusing the agency network
internet
media department
pitch
prioritising strategic planning
smart ownership principles

Dewey Class. No.: 659 / JAF

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