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Strategic market management

Aaker, David A.

Strategic market management by David A. Aaker - 4th ed. - New York: John Whiley and Sons, Inc. 1995 - xv, 379p., app., ind. 23 cm x 15 cm

ISBN: 0471309567

Subjects--Topical Terms:
business strategy
competitive advantage
competitor analysis
customer analysis
declining matured market
differentiation strategies
diversification
environmental analysis
global strategies
growth
low cost
market analysis
market management
planning
portfolio analysis
preemptive move
self analysis

Dewey Class. No.: 658.8 / AAK

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