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Advertising on the internet

Zeff, Robbin

Advertising on the internet by Robbin Zeff and Brad Aronson - 2nd ed. - Belmont: Wadsworth Publishing Company 1999 - xii, 435p., app., glos., ind. 23 cm x 19 cm

ISBN: 0471344044

Subjects--Topical Terms:
advertis management
advertising landscape
computer network resources
internet advertising
internet advertising directories
internet direct marketing
market research
online advertising models
pricing online advertis
rates
selling

Dewey Class. No.: 659.2 / ZEF

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