Market research matters : tools and techniques for aligning your business
Duboff, Robert
Market research matters : tools and techniques for aligning your business by Robert Duboff and Jim Spaeth - New York: John Wiley and Sons, Inc. 2000 - vii, 312p., ind. 24 cm x 16 cm
0471360058
brand
channels
competition
customer loyalty
employee loyalty
implement strategic anticipation
internet
market research
658.83 / DUB
Market research matters : tools and techniques for aligning your business by Robert Duboff and Jim Spaeth - New York: John Wiley and Sons, Inc. 2000 - vii, 312p., ind. 24 cm x 16 cm
0471360058
brand
channels
competition
customer loyalty
employee loyalty
implement strategic anticipation
internet
market research
658.83 / DUB