Body of truth : leveraging what consumers can't or won't say
Hill, Dan
Body of truth : leveraging what consumers can't or won't say by Dan Hill - New Jarsey: John Wiley and Sons, Inc. 2003 - iv, 267p., ind. 24 cm x 16 cm
0471444391
brand story design
consumers
emotional positioning
emotive branding
rationality redefined
research
658.8343 / HIL
Body of truth : leveraging what consumers can't or won't say by Dan Hill - New Jarsey: John Wiley and Sons, Inc. 2003 - iv, 267p., ind. 24 cm x 16 cm
0471444391
brand story design
consumers
emotional positioning
emotive branding
rationality redefined
research
658.8343 / HIL