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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

Zabin, Jeffe

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers by Jeffe Zabin and Gresh Brebach - New Jersey: John Wiley and Sons, inc. 2004 - xvi, 256p., notes, ind. 24 cm x 16 cm

ISBN: 0471467618

Subjects--Topical Terms:
exploiting the data
fifteen minutes of privacy
marketing
precision marketing cycle

Dewey Class. No.: 658.8 / ZAB

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