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Kellogg on strategy : concepts, tools, and frameworks for practitioners

Dranove, David

Kellogg on strategy : concepts, tools, and frameworks for practitioners by David Dranove and Sonia Marciano - New Jersey: John Wiley and Sons, Inc. 2005 - vi, 234p., ind. 24 cm x 16 cm

ISBN: 0471478555

Subjects--Topical Terms:
case studies
competitive advantage
industrial management
strategic planning

Dewey Class. No.: 658.4012 / DRA

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