Branding in Asia : the creation, development and management of Asian brands for the global market

Temporal, Paul

Branding in Asia : the creation, development and management of Asian brands for the global market by Paul Temporal - Singapore: John Wiley and Sons (Asia) Pte Ltd. 2000 - xiii, 291p, app., ind. 23 cm x 15 cm

0471479101


brand management
brand position
brand stategy
brand success
brands
building a brand
communication
development
markets

658.827095 / TEM
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