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Big M little m marketing : new strategies for a new Asia

Ketchum, David

Big M little m marketing : new strategies for a new Asia by David Ketchum - Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003 - xii, 220p., ind. 24 cm x 16 cm

ISBN: 0471479233

Subjects--Topical Terms:
competitive advantage
marketing
relationships
strategy

Dewey Class. No.: 658.8 / KET

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