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Citizen brands : putting society at the heart of your business

Willmott, Michael

Citizen brands : putting society at the heart of your business by Michael Willmott - Chichester: John Wiley and Sons, Ltd. 2001 - xi, 260p., notes, ind. 24 cm x 16 cm

ISBN: 0471492124

Subjects--Topical Terms:
brand name products
brands
consumers
product management
social responsibility of business

Dewey Class. No.: 658.827 / WIL

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