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Inside information : making sense of marketing data

Smith, D. V. L.

Inside information : making sense of marketing data by D. V. L. Smith and J. H. Fletcher - Chichester: John Wiley and Sons, Ltd 2001 - xi, 260p., bib., ind. 24 cm x 16 cm

ISBN: 0471495433

Subjects--Topical Terms:
decision making
designing actionable research
holistic data analysis
information
marketing
qualitative research
strategy

Dewey Class. No.: 658.8 / SMI

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