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Legends in marketing : Shelby D. Hunt : resource-advantage theory : the development period

Ferrell, O. C. (ed.)

Legends in marketing : Shelby D. Hunt : resource-advantage theory : the development period - New Delhi Sage Publication 2011 - Vol, 9. xxx, 298p. ref. 25 cm x 19 cm - Legends in marketing : Shelby D. Hunt, edited by Jagdish N. Sheth .

ISBN: 9788132105206

Subjects--Topical Terms: --marketing--marketing research

Dewey Class. No.: 658.8 / LEG

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