Legends in marketing : Shelby D. Hunt : resource-advantage theory : the research tradition period
Arnett, Dennis B. (ed.)
Legends in marketing : Shelby D. Hunt : resource-advantage theory : the research tradition period - New Delhi Sage Publication 2011 - Vol, 10. xxviii, 309p. ref. 25 cm x 19 cm - Legends in marketing : Shelby D. Hunt, edited by Jagdish N. Sheth .
9788132105206
--marketing--marketing research
658.8 / LEG
Legends in marketing : Shelby D. Hunt : resource-advantage theory : the research tradition period - New Delhi Sage Publication 2011 - Vol, 10. xxviii, 309p. ref. 25 cm x 19 cm - Legends in marketing : Shelby D. Hunt, edited by Jagdish N. Sheth .
9788132105206
--marketing--marketing research
658.8 / LEG